Rethinking Poshmark: A Content Strategy Case Study

my initial post (where yes, I am embarrassed that I misspelled alongside) and some answers I received

User Research

Mercari
Depop
Depop
  • convincing call to action button(s) on the homepage
  • clear acknowledgment of sellers

The Problem

  1. Poshmark did not allow immediate access to features
  2. Poshmark initially seemed like it was a “buy only” website

The Solution

My first time using Adobe! (I used Adobe XD)

The Process

original home page
Clearly, I am really good at art

Version A

Version B

Final Iteration

1. Blue buttons

2. Dress size

3. Select Category

In Conclusion, Final Thoughts

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Drama queen. Lover of white roses. Once forgot all forms of identification, but still made it to New York, so also a go-getter.

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Annika Dasani

Annika Dasani

Drama queen. Lover of white roses. Once forgot all forms of identification, but still made it to New York, so also a go-getter.

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